Why I Started Optimal Analytics

Today's businesses need more from HR and People Operations. With 30+ years leading and growing capabilities for start-up, SMB and Enterprise organizations, I have a passion for all that HR and People Operations can and should be doing for its organizations and employee populations. Combining a strategic understanding of how HR fits into the organization, hands on experience with day-to-day implementation and a vision for how it needs to transform, I started Optimal Analytics to lead the way. Lead the way to fostering and enabling capabilities that help teams better align with business objectives and meet the operation where they are. Lead the way better understanding and serving diverse employee populations, no matter where they are or how they want to do their work. Lead the way in changing how and where HR engages and collaborates with business teams, employee populations and vendors. And finally lead the way in transforming how HR leverages data and technology to improve understanding, decision-making and tracking and provide distributed access, content and development.

WHY I NAMED IT OPTIMAL ANALYTICS?

Because Optimal Analytics represents longtime foundational concepts for how I approach the work and are core to how I will continue to deliver the work. Whether delivering a Compensation System or Leadership Development Training or Insight Connections, the work of Optimal Analytics will seek to ensure we are continuously striving towards optimal solutions and utilizing data and analytics to chart, track and measure our path.

Meet Shelley.

My Background.

Being responsible for employee populations from 75-2500 has informed my perspective on HR and yielded experience across strategic planning, talent management, compensation and benefits, training and development, mergers and acquisition, compliance, workplace safety, HRIS, and HR reporting and analytics and operations.

Highlights include:

HRIS and HR Reporting & Analytics

Built out significant HR analytic reporting utilizing such tools as Power BI and Excel. Leveraging her passion for providing data to support the organization, she built reporting tools to provide real-time data to the leadership team.
A leader leveraging technology and data to advance the work of HR, Shelley has led multiple successful HRIS and associated technology implementations and continued innovations including Workday, Ceridian, ADP, Kronos, Power BI, SharePoint and custom solutions.

Employee Experience

Leveraged existing infrastructure to enhance the employee experience. Identified opportunities within the onboarding structure by providing user guides, process improvements, and follow up for all employees hired into the organization.

Training & Development

Certified in instructional design, Shelley has hundreds of hours developing and deploying more than fifty training programs to thousands of employees that were aligned with core values of the business and built to reflect the way people learn.
Extensive experience building, overhauling, and deploying multiple performance management systems with associated streamlining of processes to deliver automation, ease of use and integration with day-to-day responsibilities.
Certified in behavioral interviewing, Shelley’s experience includes extensive time developing and deploying training documentation and programs on targeted selection interview methods.
SHRM Membership since 2001.

Amanda C, Virginia

“I had the distinct pleasure of partnering with Shelley for almost 3 years. She is a deep subject matter expert in synthesizing data and analyzing that data to inform business decisions. Shelley leverages technology to generate meaningful reports and graphical representations of critical HR information. I would work with Shelley again in a heartbeat and hope I get that opportunity!”